Hi, we’re Flipp Advertising! We make brands thrive.

We are a full service advertising agency that integrates a wide range of services, resulting in a marketing engine that drives results.

Since 2009, we have been teaming up with our clients to help them put their best face forward, authentically communicate their offering to the world, and achieve real results. We combine strategy, creative thinking and technology to help brave, forward thinking companies connect and engage with their customers. We push boundaries, challenge our clients to be bold, and have a lot of fun doing it.

Our areas of focus:

• Strategy & Planning
• Creative Services
• Interactive Services
• Media
• Public Relations

Learn more about how we help our clients thrive.

At Flipp Advertising, our values are the foundation of our culture. They are what makes us tick, what keeps us going, and what keeps us delivering the high quality of work we are known for. When we are all living up to our values is when we are at our best. They are how we keep ourselves in check and how we make sure we are bringing our best selves to the team and in turn, making the team the best it can be. If you find yourself forgetting any of our values, you can check them out on the wall in the office.

We have built Flipp Advertising around three core values which are the foundation of our culture. 

1. Sense of humour
2. Empathy
3. Do what you say you’ll do

We thrive on positivity and as a result cultivate a fun, lighthearted working environment. We don’t take ourselves too seriously. Feel free to keep your coat on (brrr), but please check your ego at the door.

We are inclusive, compassionate and always listening. We are aware that our personal viewpoint is not the only viewpoint. We are a stronger team as a result.

To build on our value of empathy, Flipp Advertising employees participate in a self-awareness assessment called the Enneagram. The Enneagram provides information about you and your teammates to develop an understanding of perspectives and personalities. We sometimes use the Enneagram assessment as part of our client onboarding. This information helps the team know who they are working with, presenting to, and communicating with, in order to cater to their personalities for a better working relationship. Emily will do Enneagram reviews with the team at least once a quarter. We will review different parts of the Enneagram and refresh everyone on who is what Enneagram number. 

For more information on the Enneagram, your results, and the results of our team, please contact Emily (emily@flippadvertising.com).

We have each other’s backs and are resilient problem solvers. We’re passionate, loyal and committed to our word.

At Flipp Advertising, we have customs that we have developed since the start of the company. They are a mix of policy, tradition, and celebration. 

Communication, feedback, and the sharing of ideas is a very important part of what we do at Flipp Advertising. That’s why our Managing Partners, Emily and Craig LePan, have an ‘open door policy’. If you have any concerns, suggestions, or questions, they’ll be ready to hear you out and work with you towards a solution. Whether it is about work or you need a coaching session with Emily, next time you have something weighing on your mind, know that their doors are always open to you. We encourage all members of the team to adopt an ‘open door policy’ to the rest of their co-workers as well.

At Flipp Advertising, as a way of saying thanks for everything you do, we’ll get you a little something on your annual anniversary with us. Each year on your anniversary date, you can look forward to a #FlippKicks reward. Pick out a pair of brand new shoes for the office (up to a $200 value) on us! You can see our team’s kicks choices using the hashtag #flippkicks on our IG @flippadvertising.

On your 5-year milestone with Flipp Advertising, your hard work and loyalty will be rewarded with a $1000 WestJet voucher and 3 bonus days off to take that vacation we know you’ve earned.

How are things going? How are you feeling about work? Do you have a great suggestion for the company? These are questions that we want to know the answers to.  In addition to our Open Door Policy, we also want to make it very easy for you to express your feedback about working at Flipp Advertising. That’s why we send out quarterly check-in surveys to gauge the overall feeling around the office. We take this data, analyze it, and make any adjustments we need to make sure that the overall experience of being a team member at Flipp Advertising is a positive one. Although we appreciate and consider any and all feedback, please know that not all items are feasibly actionable at any given time.

If you have specific feedback on a co-worker, you can submit that to a manager, using the Feedback tool in Humi. Team Satisfaction Surveys are not intended to be used for specific instances with specific people. 

They say that “teamwork makes the dream work” and working as a team is what keeps Flipp Advertising in business providing the high quality of work that we are known for. We think that the best way for us to trust each other and connect as a team is to spend some time together outside of work. That is why we strive to have monthly team events where we can get to know each other aside from the regular work chat. Some examples include: lawn bowling, pumpkin carving, and brewery tours. Most of these were suggestions from the team so if you have an idea for a team event, please share it with us!

Nothing feels better than recognition for a job well done. That’s why we set up the Shoutout Jar. Whenever you witness something that you thought deserves a shoutout in front of the team, write it on a piece of paper and pop it into the Shoutout Jar. If you’d rather do it digitally, you can also give them positive feedback in Humi. However you chose to submit it, we’ll read these out during our team events so that everyone gets a little love for all of their hard work. The Shoutout Jar can be found in the second boardroom by the kitchen.

At Flipp Advertising, we love working to some good tunes. We’ve set up Sonos speakers around the office so we can all share in our love of music. You’ll be added to the app so that you can skip songs, add your favourites to the playlist, and jam out with your fellow Flippers. So, what’s playing next?

Every Monday morning, we have a meeting to kick off the week. We’ll go over work stuff, of course, but we also want to know what your wins were for the past week or weekend! Going around the group each person will share a little good news, whether it be work-related or personal, so we can all celebrate the wins together. The meeting starts at 9:oo am on the dot.

As mentioned in our Open Door Policy and Team Satisfaction Surveys, feedback is a huge part of how we operate at Flipp Advertising – essential even. 

We use a tool called a  ‘Scorecard’ which is specific and unique to every role at Flipp Advertising. Each card includes Outcomes, Competencies, and Values. As members of our team depend on each other to make our work the best it can be, completed on time, and on budget, so do the scorecards. Scorecards are interconnected so that in order for one person to hit their outcomes, they require others to do the same. For more information on Scorecard meetings and processes, please see the scorecard section. 

Flipp Advertising has built a Team Optimization Program which is rooted in our value of empathy using the structure of the Enneagram Self-Awareness Assessment tool. We aim to have monthly team-building events but believe that team optimization strengthens our understanding of one another, leading to greater work and culture. If you have not completed or reviewed the results of your Enneagram Assessment, please see Emily.

Flipp Advertising also provides Leadership Coaching for any employee who is interested. This involves support for any work or personal issues that you are experiencing. Coaching includes a maximum one-hour, monthly, confidential session. If you are interested in participating, please reach out to Emily LePan (emily@flippadvertising.com) to schedule a meeting.

Monday -Thursday

8:50 AM to 5:00 PM

Friday

Closed, but available.

Saturday & Sunday

Closed

We start our days by 8:50 AM so that we are ready to hit the ground running by our daily morning meeting at 9:00 AM. Coffee made and task list for the day ready to be discussed.

Every Monday morning, we have a meeting to kick off the week. We’ll go over work stuff, of course, but we also want to know what your wins were for the past week or weekend! Going around the group each person will share a little good news, whether it be work-related or personal, so we can all celebrate the wins together. The meeting starts at 9:00 am on the dot.

Following the group’s good news update, there may be smaller meetings you are expected to attend. You will have an invite to these meetings if they apply to you.

Tuesday-Thursday morning meetings each team member gives a quick update on what they are working on for that day. The key here is to keep it brief and actionable so that everyone is aware of what is going on in the agency.

Monday – Thursday our day wraps up at 5:00 PM, unless deadlines and workload require us to stay later.

After regular business hours, the entrance to the building is secured by an RFID lock pad. This same RFID card will allow you access to the elevator if using it on weekends or outside of office hours. You will be provided with a RFID card, as well as a key to the office when starting at Flipp Advertising. 

If you prefer to take the stairs, the stairwell code on all floors is: 5757

Our washrooms are located across from the elevators. These spaces are shared with the other offices on the floor and are locked at all times. You will need a code to enter. The codes are posted in our boardrooms for reference.

6th Floor Washroom Codes:

Women’s: 5310

Men’s: 3333

Our building, Parkside Place, is a condominium office building. We ask that our team treats our space like they own it, because we do! Flipp Advertising owns the office on the 6th floor and we take pride in keeping it in good shape.  To help keep it tidy, we have a rotating calendar for daily office chores. This ensures that these tasks are shared equally and that our office space stays tidy. The chore chart is posted on the fridge, where you will find your name and which day(s) are assigned to you.

Morning chores:

• Unload dishwasher

End-of-day chores:

• Do a last call for dishes
• Turn on dishwasher 
• General tidying of the kitchen space (sink is empty, counters are wiped, things are put away)

If your day happens to fall on a day that you won’t be in the office, reach out to your teammates and find someone to swap with. 

If you are the last person in the office, please make sure to turn off the lights, music, and lock the door behind you. 

Current Building Hours are:

• Monday-Friday:  7:00 AM – 5:00 PM

Primary network:
FLIPP-5G: a5x283!!
Note: Must be used for in-office printing.

Secondary network:
Flipp Advertising Inc: smartwifi
Note: Must be used for screen casting in the 6th floor boardroom.

Flipp Advertising runs on a bi-monthly payroll schedule. That means that you can expect your pay to be directly deposited into your bank account on the 15th and last business day of every month by end of the day. Your bank account information will be collected during your Humi onboarding.

Payroll is processed through Quickbooks Online. You will get an invitation to join Quickbooks Workforce when you are entered into the system. This portal will give you secure access to your paystubs and T4 information so make sure you complete the registration.  

If you have any questions about paydays, reach out to our Office Administrator, Ashley Lutz (lutz@flippadvertising.com).  

If you have a work expense that you need to pay for out of pocket, please first have it approved. In order to be reimbursed, please fill out  THIS FORM.

You are required to attach a copy or photo of your receipt. If you have a kilometer expense, please submit the start, destination, and purpose of your trip, as well as the total kms driven. You can attach a photo of your kms from your car on the form.

Expenses need to be submitted a minimum of one week before the last day of the month in order to be reimbursed for that payday.

NOTE: Your paystub will NOT show your expenses listed, however, the total amount of your pay deposited will INCLUDE any expenses for that month.

Your performance Scorecard is a specific document related to your position. It is reviewed and submitted twice per year by the Managing Partners and applicable Directors.

It includes: goals, outcomes, competencies and values. Your scorecard review is completed through Humi. The scorecard provides you and your Scorecard Keeper an opportunity for open communication and to flag any potential challenges. If you have any questions or concerns about your scorecard or how it has been completed, please contact Craig or Emily to discuss further.

Flipp Advertising provides you with the necessary equipment/tools to perform in your role. Please be respectful of the items you are using in the office, or at home if you need to bring your equipment there. This includes:

• Laptops
• iMacs
• Keyboards, mice, chargers, and other peripherals
• Keys to the office
• Programs & Accounts paid for by Flipp Advertising

Any assets that you are assigned will be recorded in our HR software, Humi. Please ensure these records are kept up to date, should something change with your equipment.

As an employee at Flipp Advertising, you and your dependants have access to our shared health benefits plan. Flipp Advertising pays for a portion of the premiums for our extended benefits and dental plan as outlined in your employee contract. Our entire benefits plan includes:

• Life Insurance
• Accidental Death and Dismemberment Insurance (AD&D)
• Long-term Disability Insurance (LTD)
• Critical Illness Insurance
• Optional Extended Health Coverage
• Optional Dental Coverage
• Employee Assistance & Resources through Manulife

Enrollment in life insurance, AD&D insurance, Long-term disability insurance, and critical illness insurance is mandatory but enrollment in extended health and dental coverage is optional. Information on your current plan can be found on the Manulife portal, which you will sign up for when your benefits take effect. For any other questions, you can reach out to our Office Administrator, Ashley Lutz (lutz@flippadvertising.com). 

Flipp Advertising employees are given a minimum of 3 weeks of vacation time. Your individual vacation plan is in your employee contract and reflected in Humi.  It is indicated as Out Of Office (OOO) time.

Vacation time does not roll over to the following year. This is meant as an incentive to use your vacation time filtered throughout the year as a part of maintaining your work/life integration.

Vacation time is accrued as the year passes and is prorated for your start date. All Flipp Advertising vacation policies run in tandem with the Flipp Advertising fiscal year. This means that you will have a minimum of 15 days to use between March 1st of the current year and the end of February the following year depending on your vacation policy. Vacation time is earned monthly, regardless of time taken. 

Here are some examples to illustrate the policies: 

• Prorating: If you started working for Flipp on February 1st, you will have prorated vacation earnings for the remainder of the fiscal year. You will have roughly 1.25 days to use before the end of February comes when your policy will reset for the new year. Our HR program, Humi, will give you exact balances based on this information when you start. 
• Accrued: For each full month of employment with Flipp, you will have earned 1/12 of your vacation balance. For someone with 15 days, that will be roughly 1.25 days. Flipp doesn’t believe in limiting when you can take your vacation though, so you will still be able to book a week in March, just know that your accrued vacation balance will be in the negative until you have accrued enough time to cover those days.  

If you happen to use more days than you have accrued and have to leave your position at Flipp Advertising, the vacation overpayment will be deducted from your final paycheck.

Flipp Advertising is closed on Statutory Holidays. To see what days those land on, you can view the calendar in Humi. From your home page, click the calendar icon in the top right corner. To get these days integrated into your Google Calendar, you must subscribe to the ‘My Time Off’ calendar. 

In addition to Statutory Holidays, Flipp Advertising also grants paid time off at Christmas. This usually covers the week between Christmas and the New Year. To see what dates it is for this year, check the Humi calendar mentioned above. Please note, this changes annually.

Sick time is recorded through the time off section of Humi. Whenever you request sick time here, it will be automatically approved. A notification will be sent to Emily and Craig. Please request sick time whenever you are too ill to work. This means you are unavailable for that day. Each person is allocated 5 sick days per Flipp Advertising’s fiscal year. If you are sick more than 5 days in the fiscal year (resetting March 1st), you can request Out of Office (vacation days) or unpaid time off.

If you aren’t sure how to submit a request, you can reference the Humi Help Center for more information.

Bereavement requests can be placed in Humi the same as you would with any Out of Office time. Ensure that you have chosen Bereavement as the type and your request will be sent to Emily and Craig directly. If a loved one passes away, we know it can be a difficult time. This request is to open the lines of communication to ensure you are taking the time you need, and to offer any additional support. 

Flipp Advertising does not limit the number of days taken for Bereavement and follows the Alberta Guidelines for how many of those days are paid.

If you aren’t sure how to submit a request, you can reference the Humi Help Center for more information.

Flipp Advertising follows the Government of Alberta guidelines for Maternity & Parental Leave. Please refer to the Government of Alberta for further information. Flipp requests as much notice as possible should you be requiring Maternity or Parental leave. When an employee goes on leave, Flipp will suspend its coverage of any portion of the extended health and dental benefits but will provide the option for the employee to pay for the premiums out of pocket until they return to work.

Continuing Education is important at Flipp Advertising. If there is an academic venture, conference, webinar, or event that you would like to enroll in, reach out to management to discuss it further as you may be eligible for support. 

When signing your Employment Contract, you should have seen a section related to the confidentiality of Flipp Advertising and the confidentiality of Flipp Advertising’s clients. If you have questions regarding this, please review your contract first, and then direct any additional questions to Emily or Craig.

At Flipp Advertising, we strive to create a welcoming, supportive culture for our team. Our Anti-Harassment Policy is in compliance with all applicable Federal, Provincial, and Local anti-discrimination and harassment laws and regulations. Flipp Advertising enforces this policy in accordance with the following definitions and guidelines:

It is a violation of Flipp Advertising’s policy to discriminate in the provision of employment opportunities, benefits or privileges; to create discriminatory work conditions; or to use discriminatory evaluative standards in employment if the basis of that discriminatory treatment is, in whole or in part, the person’s race, color, national origin, age, religion, disability status, sex, sexual orientation, gender identity or expression, genetic information or marital status.

Discrimination in violation of this policy will be subject to disciplinary measures up to and including termination.

Flipp Advertising prohibits harassment of any kind, including sexual harassment, and will take appropriate and immediate action in response to complaints or knowledge of violations of this policy. For purposes of this policy, harassment is any verbal or physical conduct designed to threaten, intimidate or coerce an employee, co-worker, or any person working for or on behalf of our team.

Sexual harassment is prohibited under Flipp Advertising’s anti-harassment policy. Sexual harassment is defined as unwelcome sexual advances, requests for sexual favors, and other verbal or physical conduct of a sexual nature when submission to or rejection of such conduct is used as the basis for employment decisions or such conduct has the purpose or effect of creating an intimidating, hostile or offensive working environment.

Courteous, mutually respectful, pleasant, non-coercive interactions between employees that are appropriate in the workplace and acceptable to and welcomed by both parties are not considered to be harassment, including sexual harassment.

No hardship, loss, benefit or penalty may be imposed on an employee in response to:

Filing or responding to a bona fide complaint of discrimination or harassment.

Appearing as a witness in the investigation of a complaint.

Serving as an investigator of a complaint.

Submitting a complaint will in no way be used against the employee or have an adverse impact on the individual’s employment status. However, filing groundless or malicious complaints is an abuse of this policy and will be treated as a violation.

Any person who is found to have violated this aspect of the policy will be subject to discipline up to and including termination of employment.

All complaints and investigations are treated confidentially to the extent possible, and information is disclosed strictly on a need-to-know basis. The identity of the complainant is usually revealed to the parties involved during the investigation, and management will take adequate steps to ensure that the complainant is protected from retaliation during and after the investigation. All information pertaining to a complaint or investigation under this policy will be maintained in secure files.

Protecting our team and the quality of work is not something we take lightly. After all, we couldn’t do what we do without the talent we have on our team. Because of this, disciplinary action may be taken against any employee that threatens our ability to make brands thrive. Instances that could result in disciplinary action are:

• Clear violations of Flipp Advertising’s Values
• Bullying, harassment, or threatening behaviour or language
• Excessive consumption of alcohol during working hours, and/or intoxication during working hours
• Consumption and/or abuse of recreational drugs 
• Violence of any kind, whether threatened or enacted
• Reading and/or sharing of confidential information of the company or any current or past employees
• Breach of terms outlined in the employment contract
• Poor performance or incompetence
• Theft or abuse of company resources 
• Attendance issues

Disciplinary action can be in the form of a verbal warning, a written warning, or immediate termination depending on the severity of the offense. All disciplinary action will be documented and recorded. If you have any questions about Flipp Advertising’s policies or the implementation of disciplinary action, please reach out to Emily or Craig. 

Most importantly, if you witness directly or indirectly an employee of Flipp Advertising exhibiting any of the above-mentioned behaviours, please take the time to let Emily or Craig know of the situation as soon as possible. We aren’t able to support or protect you if we are unaware of situations that threaten our ability to work as a team or deliver our best work.  

In the event of an emergency, please contact one of the following:

Craig LePan: 403-613-1973

Emily LePan: 403-818-8460